Fractional CFO · CFO Advisory · Project Engagements

Part strategist.
Part operator.
The CFO who sees the fire before it starts.

Strategic finance leadership for growing organizations.

15+ years of CFO-level experience at the intersection of strategy, operations, and results, with a track record spanning P&L ownership, M&A, and enterprise transformation in complex, regulated environments. I bring a bias toward action and a record of getting teams, processes, and finances unstuck.

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15+Years Experience
$60MP&L Managed
90%Client Retention
Cash Forecast Accuracy <2% Variance
Capital Funding Secured +80%
Decision-Making Speed 50% Faster
The Problem

Sound familiar?

Most clients come to me at one of these moments.

You're the de facto CFO

You're running finance yourself, or it's split across people without the bandwidth or background for it, and it's starting to show.

The numbers don't tell a clear story

Reports exist, but nobody trusts them enough to make a call. Forecasts miss. Board decks take days to pull together.

Something urgent just landed

A funding round, an audit, a leadership gap, a crisis: you need someone credible in the room now, not in three months.

You've outgrown ad hoc

The business has scaled past what spreadsheets and instinct can manage, but you're not ready for, or don't need, a full-time hire.

Any of this sound familiar? Here's how I can help.

What I Offer

Services

Financial leadership built around where your business is today.

01
"You need someone to own the finance function, not just advise on it."

Fractional CFO

Ongoing, embedded financial leadership as your CFO of record. P&L oversight, cash flow management, forecasting and budgeting, KPI and board-ready reporting, and the strategic judgment of a full-time CFO without the full-time cost. You can list me as your CFO to your board, lenders, and investors.

Schedule an Intro Call →
02
"You need CFO-level thinking, without a CFO on the org chart."

CFO Advisory

The same strategic ground as fractional CFO work: planning, forecasting, cash flow, KPI reporting, financial decision-making, delivered as advisory input rather than an embedded leadership role. A lighter-touch relationship for businesses that want an experienced second opinion at the table.

Schedule an Intro Call →
03
"You need an expert for a defined problem, not an ongoing relationship."

Project Engagements

Fixed-scope, fixed-timeline work: due diligence, data room review, interim or crisis coverage, financial model builds, one-time strategic analysis. Open to businesses of any size or stage.

Get in Touch About a Project →
Kathryn Moreland
MBA Johns Hopkins Carey
Who I Am

About

Hi, I'm Kathryn Moreland, MBA, a strategic finance leader with over 15 years of experience serving as Chief Financial Officer for organizations ranging from mission-driven nonprofits to growing private institutions.

I hold an MBA from Johns Hopkins Carey Business School and bring the financial rigor of a seasoned CFO together with hands-on operational experience from my time as COO, connecting the numbers to the real decisions that move a business forward.

My track record includes improving cash projection accuracy to under 2% variance, securing an 80% increase in capital funding through strategic partnership negotiations, and consistently turning financial complexity into clear, actionable priorities.

Based in Austin, I'm active in the community, serving on the boards of University Federal Credit Union and Texans Care for Children, the finance committee of Austin Sunshine Camp, and as an alumna of Leadership Austin. I believe in building genuine, long-term relationships with every client I serve.

For engagements that call for it, I bring in trusted specialists in bookkeeping, tax strategy, and administrative support. You get senior-level leadership plus the right hands for the details.

7%

Budget Savings via Expense Analysis

35%

Opex Reduction Delivered

<1%

Audit Discrepancy, Down From 15%
Getting Started

How We Work

Every engagement starts with an introductory conversation: for us to understand your business, and for you to understand how I work. I take on a limited number of clients at a time, and pricing reflects the complexity and depth of the engagement, so it's scoped after that conversation rather than listed here.

Testimonials

What Clients Say

Real feedback from clients I've advised.

"Kathryn has been the financial voice of reason for our growing community, and honestly, so much more than that. She doesn't just hand over reports, she helps us understand what the data is telling us."

Danielle Gertner Founder & CEO, Warrior Women

"What stands out most is her ability to bring clarity to situations with both an unparalleled analytical acumen and heart. She doesn't just report the numbers, she uncovers what they mean, identifies opportunities others miss, and develops practical solutions that move the business forward."

Chelsea Toler President, Private Family Foundation
Contact

Get In Touch

Ready to talk? Reach out below.

Emailhello@hoytllc.com

Phone512-200-3183

LocationBased in Austin, TX, working with clients worldwide